Many local mosquito control districts will once again put together high-visibility projects during this week, designed to bring positive press coverage to our profession. These campaigns range from providing television and radio interviews to informational booths at malls. By actively participating in this multi-pronged campaign, your district will be able to take maximum advantage of the positive press that will be generated by both your state associations and the AMCA. There are many things that you can do, even at this late date, to help your district get the maximum play out of “Mosquito Control Awareness Week.”
• Write and distribute a press release to your local newspaper. A template is provided.
Feature problem mosquitoes that are currently active in your area.
Write an article about integrated pest management (IPM) and how your district employs it.
Write about what it would be like to live in your district without mosquito control.
• Call your local radio station and offer to be a guest expert.
• Call your local elementary school and offer to give a talk about mosquitoes.
• Have your technicians mention to the public that it is “Mosquito Control Awareness Week”
Emphasize the positive changes that have occurred within our profession.
Emphasize that we use environmentally-friendly control methods.
“National Mosquito Control Awareness Week” was instituted to provide our profession with a timeframe each year that we can devote to focusing the public’s attention toward the service we provide. Your cooperative efforts in this regard can help to assure that the public support we require will be there when we need it.