Public Relations & Outreach Tools

Yesterday's Threat, Today's Solutions

 

In 2024, AMCA launched national campaign to unify mosquito control professional's messaging. This campaign is called Yesterday’s Threat, Today’s Solutions. It is a campaign that has the personality of a New Yorker cartoon and the rallying power of your favorite band. It’s engaging and funny; it’s also real and serious.

This campaign is distinctive and highly recognizable given its texture and characteristics of being courageous, clever, humorous, and compelling. The combination of succinct and amusing scenarios presented through a close collaboration of copy and illustrations captures attention and quickly leads into campaign communications and calls-to-action.

Learn more about the campaign and get a downloadable media toolkit.

The tools in the toolkit are designed to provide resources that members can utilize in their communications programs.  The materials should be used to better inform, educate and influence all audiences, particularly those who might still be undecided about the issues. Most importantly, this strategy can help de-fuse activist messages, eliminating the need for countering them directly.

Find content in the Resource Hub..

In addition to the toolkit, there are a number of resources that can be found in the Resource Hub. These resources allow wide latitude in their use and it is up to you, the end-user, to determine when and how they should be employed. For instance:

• If you see a negative (or positive) article in your local newspaper send a letter to the editor using one of the templates provided and modifying for content.
• When municipalities begin spraying and the public starts becoming aware of pesticide use invite the media to ride along.
• When your district or employees do something of note within the community, issue a press release. Included are a number of press release templates that provide proper formats and required information for an effective release.

Please provide feedback as to further documents, links, etc. that might be of use to your compatriots. Comments should be directed to Dan Markowski, AMCA Technical Advisor, at amca.ta@mosquito.org. It is extremely important that all AMCA members become actively involved in defending our profession and touting our successes at the local level. Please take the time to write to your local newspaper editors, congresspersons and others in positions of responsibility in order to promote a positive image of our noble work. The AMCA staff stands ready to assist, and will provide an aegis to the extent we are capable, but we all have a stake in the outcome.