Public Relations & Outreach Tools
"IF WE THINK THE PEOPLE ARE NOT ENLIGHTENED ENOUGH TO EXERCISE THEIR CONTROL WITH A WHOLESOME DISCRETION, THE REMEDY IS NOT TO TAKE IT FROM THEM, BUT TO INFORM THEIR DISCRETION."
These PR tools are designed to provide resources for the AMCA member to utilize in their communications programs. Certainly there are a great many individuals and organizations with internet access whose interests are directly inimical to use of any manufactured chemicals in mosquito control. They are well-funded and approach proselytizing their agenda with the fervor of the true believer ─ frequently in error, but never in doubt. Hopefully, the documents, links and data found herein will assist in refuting inaccuracies about mosquito control being promulgated in various venues.
However, the PR tools are not only meant for reactive response, but also for proactive outreach. The materials herein should be used to better inform, educate and influence all audiences, particularly those who might still be undecided about the issues. Most importantly, this strategy can help de-fuse activist messages, eliminating the need for countering them directly.
The tools we’ve included allow wide latitude in their use. It is up to the end-user to determine when and how they should be employed. For instance:
- If you see a negative (or positive) article in your local newspaper send a letter to the editor using one of the templates provided and modifying for content.
- When municipalities begin spraying and the public starts becoming aware of pesticide use invite the media to ride along. We’ve provided an Excel file with the names and phone numbers of nationwide media contacts.
- When your district or employees do something of note within the community, issue a press release. Included are a number of press release templates that provide proper formats and required information for an effective release.
These PR tools cannot be all things to all people, so they will be continually updated and revised in content. Please provide feedback as to further documents, links, etc. that might be of use to your compatriots. Comments should be directed to Dan Markowski, AMCA Technical Advisor, at firstname.lastname@example.org. It is extremely important that all AMCA members become actively involved in defending our profession and touting our successes at the local level. Please take the time to write to your local newspaper editors, congresspersons and others in positions of responsibility in order to promote a positive image of our noble work. The AMCA staff stands ready to assist, and will provide an aegis to the extent we are capable, but we all have a stake in the outcome.